So Who Is Buying the 2010 Lincoln MKT? And Why? We Ask, Lincoln ...

MotorAuthority  • Feb 20, 2010

Or you may own one. We wanted to get to the bottom of what drives people to the Lincoln MKT, and so we asked Ford's utility vehicle communications man Jay Ward, and he gave us the inside scoop. And it's certainly that--the function of the big crossover is undeniable, seating six or seven adults with comfort. It's most capable in EcoBoost form, and sales are reflecting that clearly--the take rate on the 355-horsepower twin-turbo V-6 is 42 percent, well above the 25 percent expected, says Ward. Close to 50 percent of all MKTs being ordered by dealers are now EcoBoost… Full Story »

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